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Services

Culture Map works equally with candidates and clients alike to map out the best fit between parties. This makes us the recruitment solution of choice for both jobseekers and employers alike.

Clients

We know your time is precious. For this reason, we only present candidates who we truly believe will be a perfect fit, and who have the right skillset to succeed.

 

We also understand that you’re looking for a candidate you can invest in, and who can grow with your company. This is why we place such a high emphasis on cultural alignment. We firmly believe an aligned set of values is a key factor in cultivating a strong corporate culture that unifies all parties towards a long-term vision of success.

Our Search and Selection recruitment solutions for mid to senior level positions across Sales and Marketing

  • ▼ Sales

    VP Sales

    Head of Sales/BDM

    Director of Sales

    Business Development Manager

    Franchise Manager

    Retail Operations Manager

  • ▼ Marketing

    Marketing Director

    Senior Marketing Manager

    Senior Brand Manager

    Senior Product Manager

    Campaign and Planning Manager

    Direct Marketing (DM), Loyalty and Insights

  • ▼ Industry / Sector Expertise

    Entertainment Studios

    Entertainment Sponsorships

    Entertainment Services Providers

    Integrated Entertainment Resorts

    Home Entertainment

    Media Broadcasting

    Media Owners

    IPTV

    Sporting Clubs

    Sporting Associations

    Sporting Events and Sponsorships

  • ▼ Digital / Social Media

    Head of Digital

    Digital Marketing Manager

    E-Commerce Manager

    Digital & Innovation Manager

    Brand & Digital Marketing Manager

    SEO, SEM & Content Specialist

Our Online Presence

Sales and Marketing LinkedIn: 5,000+ relevant 1st connections.

 

LinkedIn Pulse:6,000 organic followers

 

Twitter: 13,000+ organic followers.

 

Database: 10+ years of legacy qualified candidate profiles and contact sphere.

 

Culture Map site: blogs, discussion groups and division group page.

Our Key Points of Difference

Advisory Board Members: comprised of industry ambassadors specifically set up to support each individual division.

 

6-month Guarantee: extension option on all permanent placements (industry standard is 12 weeks).

 

Our Recruitment Methodology: quality recruitment processes and procedures.

 

Our Consultants: experienced recruitment specialists with strong industry knowledge.

Candidates

We know the job-seeking process can be daunting. So from the day you contact us to the day we place you in your dream job, we are with you every step of the way.

 

We have the experience, expertise and unparalleled network that will allow us to match your career aspirations perfectly with a range of leading companies. Our approach ensures that we do so with integrity, transparency, and kindness.

 

Your success is our success, so we will stop at nothing to ensure you are placed in the best possible role.

Browse our list of jobs by industry

Media

Sports Services

Entertainment

Professional Services

Proudly Supporting.

Advisory Board
Nathan Bracken

Sheryl Fenn

Troy Andres

John Katsiris

Culture Map. Find your Fit.

1300 88 22 85  info@culturemap.com.au

World Tower, Suite 44,

Level 3, 650 George Street,
Sydney, NSW 2000

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HOME WHO WE ARE SERVICES ADVISORY BOARD CHARITY CONTACT
Services
Clients
Our Search and Selection recruitment solutions for mid to senior level positions across Sales and Marketing
Our Online Presence Our Key Points of Difference
Candidates
Browse our list of jobs by industry
Media It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content. Instead of a divided landscape, what we have is a fluid and multifaceted ecosystem – one where new digital offerings have created a bigger, more diverse content universe, and where digital has accelerated delivery across platforms.

Today's entertainment and media companies need to do three things to succeed: 1. Innovate around the product and the user experience 2. Develop seamless consumer relationships across distribution channels 3. Put mobile (and increasingly video) at the centre of their consumer offerings Industry Overview & Cross-segment Highlights Newspaper publishing: Mobile monetisation is the next critical challenge. By 2017, more than half of the world’s population will be mobile Internet subscribers. While markets such as Turkey and Indonesia that comprise the global industry’s bedrock remain comprehensively led by print for now, mobile take-up threatens the same digital disruption faced in markets like the UK. Year-on-year growth in Brazil’s total newspaper revenue, for example, was 3.4% in 2014, but this growth will have fallen 6 to 1.8% in 2019. Internet advertising: TV and video consumption patterns are changing. The public is demanding high-quality original programming, available in a flexible, on-demand manner across numerous devices to satisfy the growing phenomenon of “binge viewing”, and OTT services offer the best outlet for this type of consumption. The move towards such services helps to explain why North American subscription TV 5 penetration is expected to fall from 79.8% in 2012 to 78.1% in 2016. TV subscriptions and licence fees: Measurement is getting better, but understanding how media is consumed will remain a significant challenge. Advertisers and publishers are now much better equipped to capture, store and process data that allows them to build a fuller picture of how consumers interact with Internet advertising across devices. Metrics are now being adopted by publishers and advertisers that better reflect the quality of impressions rather than their quantity. Yet despite this progress, effective measurement of media consumption, especially across multiple devices and platforms, will remain a 6 significant challenge for the industry. TV advertising: OTT services are familiarising users in some markets with a video consumption experience free from advertising. Beyond the migration of advertising spend from traditional to digital platforms, there is also more of a shift from ad-supported to subscription-based consumption. Such trends contribute to North America’s forecast CAGR of 2.4% for total broadcast TV advertising revenue, while in markets such as Egypt or Kenya, where OTT has gained less purchase, this phenomenon is 3 not present, so the CAGR is much higher at 14.7% and 14.0% respectively TV advertising: The rise of over-the-top (OTT) video services is slowly changing the shape of advertising. Global total broadcast TV advertising revenue, consisting of multichannel and terrestrial TV advertising revenue, accounted for 97.2% of global total TV advertising revenue in 2014. But as viewing continues to move away from traditional networks towards digital alternatives, so advertisers will consider changing where they allocate their expenditure to reach desired demographic segments. Global total broadcast 2 TV advertising revenue will make up a reduced 94.3% of global total TV advertising revenue by 2019. Book publishing: Electronic consumer books revenue will see strongest growth in countries with high tablet penetration. Tablets will be key to the growth of global consumer, educational and professional books revenue, with the portability of the device enabling access to a wide range of books at all times. Countries with high tablet penetration such as the US, the UK, Singapore and South Korea 3 will be among the first markets to see e-books’ share of consumer book revenue exceed 40%. Out-of-home advertising: Major cities will be the most lucrative markets for DOOH advertising. With the cost of upgrading to digital formats high, DOOH advertising will be concentrated in large cities, with the most urbanised markets seeing the highest digital penetration. By 2019, the city state of Singapore will see DOOH advertising revenue account for 60.4% of total OOH advertising revenue, while exceptional 3 growth in London will help the UK reach 53.7%.
Entertainment Over the past decade, the rise of the digital age has changed the way that visual entertainment and films are delivered to households, with a variety of new media and formats changing the industry's operating landscape. Industry performance is linked to box office takings at cinemas, and film distribution to free-to-air TV, pay TV and other networks. Combined sales and rentals of DVDs and Blu-ray Discs have decreased over the past five years; while film piracy and web downloads have increased steadily, to the industry's detriment. Film and video distributors need to have solid agreements with local and international film libraries and producers to guarantee a steady flow of video products for clients. The industry is in the decline phase of its life cycle with large and steady revenue declines in the past five years. Further, industry value added, which measures the industry's contribution to national GDP, is estimated to decline at an annualised 3.8% in the decade through 2019-20. This is in contrast to estimated GDP growth over the same years at an annualised 2.7%. Industry declines have mainly been due to weaker DVD and Blu-ray Disc rentals, sales and prices, while legal and illegal download volumes increased strongly. Firms in the industry lease or wholesale motion pictures on film or video (i.e. DVD and Blu-ray Disc) to cinemas for exhibition, to wholesalers and retailers for sale, to video rental stores, and to TV and pay-TV stations for public viewing. Firms in the industry acquire the distribution rights for motion pictures and videos. The industry also includes agents that lease and wholesale films and videos to organisations, and distributes video products via digital media. Industry Overview & Cross-segment Highlights Filmed entertainment: Connected devices open up new video opportunities—and challenges. Smartphone connections are forecast to rise from 1.92bn in 2014 to 3.85bn in 2019. The proliferation of such connected devices among consumers will create both significant new opportunities and considerable challenges for 6 companies creating and distributing filmed entertainment content. Video games: Social/casual gaming revenue will exceed traditional gaming revenue in nine markets by 2019. While markets with long-established traditional console and PC game offerings continue to be dominated by this type of revenue, globally the growth of social/casual gaming revenue will create a US$22.52bn market by 2019. The single biggest shift in total video games revenue will come as countries such as India and South Africa see social/casual gaming revenue overtake traditional 4 gaming revenue by 2019. TV subscriptions and licence fees: The notion of the public licence fee is under unprecedented pressure. Public TV licence fee revenue is forecast to grow at just a 0.7% CAGR to 2019, well below the 3.5% CAGR growth of TV subscription revenue. Several factors, including government austerity measures and the growth of OTT video, are 6 challenging the very premise of mandatory fees for traditional broadcasting.
Sports Services The Sports Services industry has become increasingly valuable to TV broadcasters over the past five years. Substantial new broadcast rights deals signed by major players have driven revenue growth at a forecast compound annual rate of 6.1% over the past five years. This includes consistent strong growth of 5.2% in 2014-15, to take industry revenue to $3.6 billion. The value of live sport to TV broadcasters was evident in the AFL's five-year $1.3 billion deal with Channel Seven and Foxtel announced in April 2011, which was followed up in August 2012 by a five-year $1.0 billion deal for Channel Nine and Foxtel to gain the rights to NRL coverage. Cricket Australia then agreed a five-year $690 million deal with Channel Nine and Channel Ten in July 2013. The Sports Services industry is in a growth phase of its economic life cycle. The majority of growth is the result of substantial broadcast rights deals that have driven up industry revenue. The Internet has rendered a lot of scheduled TV programming meaningless, as many consumers watch TV shows online. Lower ratings have caused TV advertising revenue from regular programming to decrease. Sport has retained its value, as consumers want to watch events live and they have wide appeal. Competition between the three major free-to-air networks and Foxtel has caused broadcast rights prices to spike, stimulating industry growth. Operators in the industry are primarily engaged in the administration and/or control of sports or physical recreation organisations. These organisations are responsible for the policies, rules and regulations governing the conduct of an individual sporting or physical recreation discipline.
Professional Services Businesses across Australia, New Zealand and APAC are expanding their range of services to maintain growth. The Professional Services industry provides a variety of services to a range of markets. A positive economic environment generally stimulates growth, with many client companies requiring services from the subdivision to develop and grow. Over the past five years, professional services operators have benefited from high construction and mining investment flowing into other sectors of the economy. Despite a slowing mining sector since 2014-15, the success of the mining division has resulted in growth for firms specialising in engineering. Furthermore, engineering and management consultants have benefited from businesses looking to improve efficiencies as new economic conditions constrain profit margins. There is a low level of capital intensity in the Professional Services subdivision, primarily due to participants providing services rather than physical goods. Many subdivision businesses require little capital investment and pay high wages to staff. Legal, accounting and consulting industries require little capital investment, while other industries, such as scientific research services and veterinary services, require more capital. Required technical equipment is expensive to replace and therefore creates higher capital intensity.

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Services
Clients
Our Search and Selection recruitment solutions for mid to senior level positions across Sales and Marketing
Our Online Presence
Our Key Points of Difference
Candidates
Browse our list of jobs by industry

  • ▼ Media

    It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume any kind of content. Instead of a divided landscape, what we have is a fluid and multifaceted ecosystem – one where new digital offerings have created a bigger, more diverse content universe, and where digital has accelerated delivery across platforms.

  • ▼ Entertainment

    Over the past decade, the rise of the digital age has changed the way that visual entertainment and films are delivered to households, with a variety of new media and formats changing the industry's operating landscape. Industry performance is linked to box office takings at cinemas, and film distribution to free-to-air TV, pay TV and other networks. Combined sales and rentals of DVDs and Blu-ray Discs have decreased over the past five years; while film piracy and web downloads have increased steadily, to the industry's detriment.

  • ▼ Sports Services

    The Sports Services industry has become increasingly valuable to TV broadcasters over the past five years. Substantial new broadcast rights deals signed by major players have driven revenue growth at a forecast compound annual rate of 6.1% over the past five years. This includes consistent strong growth of 5.2% in 2014-15, to take industry revenue to $3.6 billion. The value of live sport to TV broadcasters was evident in the AFL's five-year $1.3 billion deal with Channel Seven and Foxtel announced in April 2011, which was followed up in August 2012 by a five-year $1.0 billion deal for Channel Nine and Foxtel to gain the rights to NRL coverage. Cricket Australia then agreed a five-year $690 million deal with Channel Nine and Channel Ten in July 2013.

  • ▼ Professional Services

    Businesses across Australia, New Zealand and APAC are expanding their range of services to maintain growth.

     

    The Professional Services industry provides a variety of services to a range of markets. A positive economic environment generally stimulates growth, with many client companies requiring services from the subdivision to develop and grow. Over the past five years, professional services operators have benefited from high construction and mining investment flowing into other sectors of the economy. Despite a slowing mining sector since 2014-15, the success of the mining division has resulted in growth for firms specialising in engineering. Furthermore, engineering and management consultants have benefited from businesses looking to improve efficiencies as new economic conditions constrain profit margins.

Proudly Supporting.

Services
Clients
Our Search and Selection recruitment solutions for mid to senior level positions across Sales and Marketing
Our Online Presence
Our Key Points of Difference
Candidates
Browse our list of jobs by industry